Apple Introduces iPhone 7 & iPhone 7 Plus —The Best, Most Advanced iPhone Ever

Including Breakthrough New Camera Systems, the Best Battery Life Ever in an iPhone and Water & Dust Resistance

SAN FRANCISCO — September 7,
2016 — Apple® today introduced iPhone® 7 and iPhone 7 Plus, the best,
most advanced iPhone ever, packed with unique innovations that improve
all the ways iPhone is used every day. The new iPhone features new
advanced camera systems that take pictures like never before, more power
and performance with the best battery life ever in an iPhone, immersive
stereo speakers, wide color system from camera to display, two new
beautiful finishes, and is the first water and dust resistant iPhone.
iPhone 7 and iPhone 7 Plus will be available in more than 25 countries
beginning Friday, September 16.  

“iPhone 7 and iPhone 7 Plus
dramatically improve every aspect of the iPhone experience, reaching a
new level of innovation and precision to make this the best iPhone we
have ever made,” said Philip Schiller, Apple’s senior vice president of
Worldwide Marketing. “The completely redesigned cameras shoot incredible
photos and videos day or night, the A10 Fusion chip is the most
powerful chip on any smartphone while delivering the best battery life
ever in an iPhone, and an entirely new stereo speaker system provides
twice the sound, all within the first water and dust resistant iPhone.”

New Advanced Camera Systems
7 and iPhone 7 Plus take the world’s most popular camera and make it
even better with entirely new camera systems. The 12-megapixel camera
includes optical image stabilization on both iPhone 7 and iPhone 7 Plus,
and a larger ƒ/1.8 aperture and 6-element lens enable brighter, more
detailed photos and videos, and a wide color capture allows for more
vibrant colors with more detail. iPhone 7 Plus features the same
12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel
telephoto camera that together offer optical zoom at two times and up to
10 times digital zoom for photos.

Coming later this year, the
dual 12-megapixel cameras also enable a new depth-of-field effect, using
both cameras on iPhone 7 Plus to capture images, while sophisticated
technology including Machine Learning separates the background from the
foreground to achieve amazing portraits once possible only with DSLR

Additional Camera Advancements Include:

  • New Apple-designed Image Signal Processor, which processes over 100
    billion operations on a single photo in as little as 25 milliseconds,
    resulting in incredible photos and videos;
  • New
    7-megapixel FaceTime® HD camera with wide color capture, advanced pixel
    technology and auto image stabilization for even better selfies; and
  • New Quad-LED True Tone® flash that is 50 percent brighter than
    iPhone 6s including an innovative sensor that detects the flickering in
    lights and compensates for it in videos and photos.

More Performance & Battery Life
new custom-designed Apple A10 Fusion chip features a new architecture
that powers these innovations, making it the most powerful chip ever in a
smartphone, while also getting more time between charges with the
longest battery life ever in an iPhone. The A10 Fusion’s CPU now has
four cores, seamlessly integrating two high-performance cores that run
up to two times faster than iPhone 6, and two high-efficiency cores that
are capable of running at just one-fifth the power of the
high-performance cores. Graphics performance is also more powerful,
running up to three times faster than iPhone 6 at as little as half the
power, enabling a new level of gaming and professional apps.

phones include support for up to 25 LTE bands, for the best worldwide
roaming in the industry, and LTE Advanced for three times faster data
rates than iPhone 6 at up to 450 Mbps.1 For customers in
Japan, iPhone will now support the leading FeliCa contactless
technology, bringing the ability to use credit and prepaid cards,
including on iD and QuicPay domestic networks, and Suica, Japan’s
dominant transit card issued by JR East, the world’s largest transit

An Amazing Audio Experience
stereo speakers offer amazing and immersive sound that is two times
louder than iPhone 6s, offering increased dynamic range of sound and a
higher quality speakerphone. The new iPhone comes with EarPods® with
Lightning® connector to deliver incredible sound, as well as a 3.5 mm
headphone jack adapter that allows customers to use old headphones and

New AirPods™, Apple’s innovative new wireless
headphones, weave simplicity and technology together to reinvent the
wireless experience making headphones easy to use. Featuring the new
Apple W1 chip, AirPods have extremely efficient wireless communication
for a better connection, improved sound and industry-leading battery
life. AirPods harness the power of Siri®, allowing you to access your
favorite personal assistant with just a double tap.

Design That Makes a Splash
iPhone 7 and iPhone 7 Plus come in a gorgeous design in silver, gold
and rose gold finishes and introduce two all-new black finishes, a
beautiful black finish that has an anodized matte appearance, and an
innovative jet black finish that has a deep, high-gloss look. The new
jet black finish is accomplished through an innovative nine-step process
of anodization and polish for a uniform, glossy finish. An entirely
reengineered enclosure results in a water resistant iPhone offering
protection like never before against spills, splashes and dust.2

new iPhone features the brightest, most colorful Retina® HD display
ever in an iPhone, now with a wide color gamut for cinema-standard
colors, greater color saturation and the best color management in the
smartphone industry. An all-new, advanced, solid-state Home button on
iPhone 7 is designed to be durable and responsive, and working in tandem
with the new Taptic Engine®, provides more precise and customizable
tactile feedback.

Featuring iOS 10, the Biggest iOS Release Ever
7 and iPhone 7 Plus come with iOS 10, the biggest release ever of the
world’s most advanced mobile operating system. iOS 10 introduces a huge
update to Messages that delivers more expressive and animated ways to
message friends and family, the ability for Siri to do more by working
with apps, new ways to interact with apps and even more places to use 3D
Touch™, beautifully redesigned Maps, Photos, Apple Music® and News
apps, and the Home app, delivering a simple and secure way to manage
home automation products in one place. iOS 10 also opens up incredible
opportunities for developers with Siri, Maps, Phone and Messages APIs,
allowing customers to do more than ever with the apps they love to use.

Pricing & Availability

  • iPhone 7 and iPhone 7 Plus will be available in silver, gold,
    rose gold and the new black finish in 32GB, 128GB and 256GB models
    starting at $649 (US), and the new jet black finish will be offered
    exclusively on the 128GB and 256GB models from, Apple Stores, Apple Authorized Resellers and select carriers.
  • Through Apple’s iPhone Upgrade Program, customers in the US, and
    for the first time in the UK and China, can get an unlocked iPhone 7 or
    iPhone 7 Plus, with the protection of AppleCare®+, choose their carrier
    and have the opportunity to upgrade to a new iPhone every year. The
    iPhone Upgrade Program is available at and Apple Stores in the US with monthly payments starting at $32.3
  • Customers will be able to order iPhone 7 and iPhone 7 Plus
    beginning Friday, September 9, with availability beginning Friday,
    September 16, in Australia, Austria, Belgium, Canada, China, Denmark,
    Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg,
    Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico,
    Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, US Virgin
    Islands and the US.
  • iPhone 7 and iPhone 7 Plus will
    be available in Andorra, Bahrain, Bosnia and Herzegovina, Bulgaria,
    Croatia, Cyprus, Czech Republic, Estonia, Greece, Greenland, Guernsey,
    Hungary, Iceland, Isle of Man, Jersey, Kosovo, Kuwait, Latvia,
    Liechtenstein, Lithuania, Maldives, Malta, Monaco, Poland, Qatar,
    Romania, Russia, Saudi Arabia, Slovakia and Slovenia beginning Friday,
    September 23. iPhone 7 and iPhone 7 Plus will also be available to
    customers in India beginning Friday, October 7.
  • The new Apple-designed wireless AirPods including charging case will be available for $159 (US) from and
    Apple Stores beginning in late October. All iPhone 7 and iPhone 7 Plus
    models will include EarPods with Lightning Connector and a Lightning to
    3.5 mm Headphone Jack Adapter, also sold separately at and Apple Stores, for $29 (US) and $9 (US), respectively.
  • Apple-designed accessories including leather and silicone cases
    in a range of colors will be available starting at $35 (US) and iPhone 7
    Smart Battery Case will be offered in black and white for $99 (US)
    from and Apple Stores. Lightning Docks in several color-matching metallic finishes will also be available for $49 (US).
  • Every customer who buys iPhone 7 or iPhone 7 Plus from Apple will be offered free Personal Setup, in-store or online4, to help them customize their iPhone by setting up email, showing them new apps from the App Store® and more.
  • Anyone who wants to learn more about iPhone 7, iPhone 7 Plus or
    iOS 10 can register for the free workshops offered at every Apple

1 Data plan required. LTE is available in select
markets and through select carriers. Speeds vary based on site
conditions and carrier. For details on LTE support, contact your carrier
and see
iPhone 7 and iPhone 7 Plus are splash, water and dust resistant and
were tested under controlled laboratory conditions with a rating of IP67
under IEC standard 60529. Splash, water and dust resistance are not
permanent conditions and resistance might decrease as a result of normal
wear. Do not attempt to charge a wet iPhone; refer to the user guide
for cleaning and drying instructions. Liquid damage not covered under
3 Prices are rounded to nearest dollar and are based on a 24-month installment loan. Full terms and conditions apply. (
4 In most countries.

revolutionized personal technology with the introduction of the
Macintosh in 1984. Today, Apple leads the world in innovation with
iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software
platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences
across all Apple devices and empower people with breakthrough services
including the App Store, Apple Music, Apple Pay and iCloud. Apple’s
100,000 employees are dedicated to making the best products on earth,
and to leaving the world better than we found it.

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